Oct 12
12

IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending

Spending on Search Marketing continues to be the biggest contributor to online advertising revenues in the U.S., according to the latest report on the first half of 2012 released by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Search ads represented 48% of the overall interactive…

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IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending

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